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Website design and development process

Affordable, intuitive, professional websites as standard


At Ethical Branding and Website Design we have been building websites for over a decade. The best experience with client and provider is one when good communication and planning are involved. We need to fully understand your business, requirements and expectations so that we can best provide a solution that promotes your business or project. As a result we have outlined our process which helps to ensure your website design build project runs as smoothly as is possible.

Website build 8 Stage process - Ethical Branding and website design
    1. Consultation and Planning
      We will need to establish your requirements, and agree the scope of work we will be providing. We will produce a strategic action plan outlining roles and responsibilities.
    2. SEO Research
      Search Engine Optimisation is a key feature in your marketing plan – its is essential that we build the text content and website structure around keywords that will help you to be easily found on Google for your key service offering.
    3. Developing the website structure
      We will create a site map and wireframes which will illustrate what your website will do and how your users will interact with the website.
    4. Content creation
      The client is usually responsible for providing content (text and images for website pages). We can help where neccesary. Website text will need to be written specfically to implement the results of the SEO keyword research.
    5. Website design
      In the off-the-shelf website offering we will provide template designs for you to choose from. For a bespoke website design, we will design look and feel pages for your review – once the home page is approved we will design the remaining pages of your website.
    6. Website build
      Once the website design is approved we need to physically build the website. This is the most technical aspect of the process and will take the longest amount of time. This includes building both the front-end and back-end of the site. We will ensure the website works well on desktop and mobile devices.
    7. Testing
      During the website build and once the site website is complete the client is responsible for testing the website thoroughly. Within the first month, we will fix any bugs found in the website for free.
    8. Training & Maintenance
      Where clients would like to manage new website content addition themselves, some training will need to be provided in order to edit the CMS (Back-end of the website). All websites require periodic maintenance in order to keep the software up to date. We encourage our clients to sign up for a maintenance contract in order to cover maintenance, support and bug fixing.

We have also produced an Extensive Website Design and Build process document for large and complex projects – for those clients who are curious to explore the intricacies of large website projects.

Contact us now for an ethically minded one-stop website solution

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The home of Ethical branding and website design in Cape Town.